Umami

About This Project

Umami is a project for Luca School of Arts. The entire project was made with Freya Punie. The goal of the project was to make people get to know umami. This is our actual fifth taste, which very few people know about in Europe. We decided to re-design a line of products, where the main focus is on umami. The products are meant to be sold in bio-supermarkets, where people are conscious of what they buy. All the information of umami can be found inside in the packaging. The QR-code inside the packaging is linked to the Umami stop-motion video, which made us all very hungry after the shooting.