This was a project for Luca School of Arts. Students had to develop an identity for a brand new furniture constructor. A group of young designers start a new and fresh company of outdoor furniture, having the ambition to become international. The light blue color is a reference to the blue sky we look upon when we are outside. The dark grey color brings stability and strenght in the logo by evoking the presence of steel in the furniture.The graphic content around tika is all about balance and curves we find back in the designer’s touch of tika’s outdoor furniture.
Project of School of Arts
October 30, 2013